How to Create App Store Screenshots That Get Downloads
Your App Store screenshots are the first thing users see, and often the reason they download or scroll past your app. Great screenshots can dramatically increase your conversion rate. Here's how to create professional, high-converting App Store screenshots without hiring a designer.
Why App Store Screenshots Matter
According to Apple, most users decide whether to download an app within seconds of landing on your App Store page. Your screenshots are the largest visual element on that page. They do the heavy lifting.
Effective screenshots do three things:
- Show, don't tell: demonstrate your app's actual interface and features
- Highlight benefits: use short headlines to explain what each screen does for the user
- Look professional: consistent colors, clean layout, and proper sizing signal quality
App Store Screenshot Sizes You Need
Apple requires specific pixel dimensions for each device category. Here are the current required sizes:
| Device | Display Size | Screenshot Size (pixels) |
|---|---|---|
| iPhone | 6.7" | 1290 × 2796 |
| iPhone | 6.5" | 1242 × 2688 |
| iPhone | 5.5" | 1242 × 2208 |
| iPad | 12.9" | 2048 × 2732 |
| iPad | 11" | 1668 × 2388 |
| Mac | - | 2880 × 1800 |
Creating each screenshot in every size manually is tedious and error-prone. This is exactly the problem Store Screenshots solves: design once, export everywhere.
Step-by-Step: Create Screenshots with Store Screenshots
Step 1: Set Up Your Project
Open Store Screenshots on your Mac and click the + button in the sidebar to create a new canvas. Each canvas represents one screenshot slide (e.g., "Main Feature", "Settings View", etc.).
You can create up to 10 canvases per project. Apple allows up to 10 screenshots per device size.
Step 2: Drop In Your App Screenshots
Take screenshots of your app using the Simulator or a real device, then simply drag and drop them onto the canvas. Store Screenshots automatically frames them in the appropriate device mockup.
Tip: capture your app showing its most compelling feature or the screen that best communicates what your app does.
Step 3: Add a Headline
Every great App Store screenshot has a short, punchy headline above or below the device frame. Focus on benefits, not features:
- Instead of "Calendar View" → "Never Miss a Deadline"
- Instead of "Export Options" → "Share Anywhere in One Tap"
Step 4: Choose a Color Scheme
Select from built-in color schemes or create your own to match your app's brand. Consistent colors across all your screenshots create a polished, professional look.
Step 5: Export All Sizes
Click Export and Store Screenshots generates every required size from your single design. No more manually resizing in Figma or Photoshop. Upload the files directly to App Store Connect.
Tips for High-Converting Screenshots
- Lead with your best screenshot. The first 1-3 screenshots are visible without scrolling. Make them count.
- Keep headlines short. 3–6 words maximum. Users scan, they don't read.
- Use consistent styling. Same font, same colors, same layout across all screenshots.
- Show real content. Avoid empty states or placeholder data in your screenshots.
- Test different approaches. Apple supports up to 3 screenshot sets for A/B testing with product page optimization.
Ready to Create Your Screenshots?
Store Screenshots is a native Mac app. Just $3.99, no subscription. No account needed, no uploading your data anywhere.
Download on the Mac App Store